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everything must match, or the message is unclear





promotional items



graphic design noun. sing.

graf’ik de•zine

Graphic design is a creative process — most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, programmers, signmakers, etc.) — undertaken in order to convey a specific message (or messages) to a targeted audience.

The term “graphic design” can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include identity (logos and branding), websites, publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.

From Wikipedia, the free encyclopedia.

By Definition

The above rolling definition is a good one from wikipedia. The key element in graphic design is consistency. It is not as simple as it sounds.

First we focus on your vision, strategic business plan and product. Then we help identify the market you wish to reach. Finally, we help you decide on the look and feel that you want to portray and the best way to reach the market you have identified. After these things are decided, we begin work

on the logo, the printed collaterals, the website and the advertising venues.

Usually the first collateral materials that come out of a marketing plan after the logo is designed include business cards, a brochure to generally identify your business, a website, and stationery.

If there is physical space, or company vehicles, signage is also needed. Next you identify publications and events and go through all the hoops to get your name branded in the right markets.

Working with a graphics professional may seem daunting to you, but it does not have to be difficult. If you are a newbie just starting to brand your business, take a look at the 5 minute utube description on what that kind of relationship might look like, and what products and services you might consider for your company. Typically, a general information meeting with a designer is complimentary. It is a good way to see if you think you can work together before signing on the dotted line to begin work. It is best to hire one designer to oversee ALL of the print and web graphics for your company.